Matters of Interest

Supermarket Support for Veterans in Need

June 08 2022

One of Doncaster’s largest supermarkets has pledged their support to helping British Armed Forces veterans in need.

The team at Lidl Doncaster have made a generous donation of £499 to the Veterans’ Foundation as part of the group’s local charitable work, with a view to providing vital assistance to soldiers suffering with PTSD.

Carla Wood from the Lidl Doncaster regional office and Chris Elsey, Store Manager, presented a cheque to the fundraising team for the Veterans’ Foundation at the Lidl Rossington store.

Sally Lynn, Assistant Team Manager and Sales Support Project Coordinator in the Doncaster team, has been organising the project behind the scenes and is herself a Forces veteran, so the link was a natural fit.

“Having served in the Royal Navy for nearly 10 years it was especially important to me that we supported the Veterans’ Foundation,” she explained.

Sally specialised in communication in her time in the Forces, serving onboard HMS Invincible & HMS London, amongst many shore bases, and was a Leading Radio Operator before she left the Navy in 2000.

“I even met my husband in the Falklands on my second tour in 1998, he was in the Royal Signals,” added Sally.

“I have friends that have suffered from PTSD so knowing the funds are going towards such a worthy cause means the world to me.”

The money will be supporting ex-Royal Artillery officer Jen Price on her ‘Jennevolve 12/12’ challenges – a year-long quest to raise vital funds for ex-servicemen and women who are in need, especially with their mental health.

Former Major Price is currently scaling Africa’s highest peak, Kilimanjaro, as the sixth of her 12 challenges in a year that have already seen her run the Paris marathon, paddle the Devizes to Westminster canoe race and cycle the length of the British Isles from Land’s End to John O’Groats.

You can follow her challenge and find out how to donate here:

This donation also comes during the #PTSD100 campaign year, a 2022 initiative from the Veterans’ Foundation marking 100 years since an official report recognised Post-Traumatic Stress in Armed Forces personnel.

Find out more about #PTSD100 here:

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