What is face-to-face fundraising?

The Veterans’ Foundation face-to-face fundraisers engage with the public and inform them of the work carried out by the Veterans’ Foundation charity on behalf of serving and former members of the British armed forces, and their dependants, who are in need.

The Veterans' Foundation raises its money through the Veterans’ Lottery and via donations which can be bolstered by up to 25% through Gift Aid. 

Since launching in July 2016, we have given £2 million in grants to 140 organisations, many of them smaller but very worthwhile charities, which are helping members of the armed forces community.  

To date, most of the VF’s fundraising communication has been online, particularly through Facebook, but there are many people who don’t use social media.

For this reason, we have appointed an experienced team of face-to-face professionals to help us reach out and explain more about our work and raise funds to bring projects to life. 

Our small team is passionate about the armed forces and you may meet and interact with them at shopping malls or town centres.

One of the team leaders is Ben Mills, the youngest member of the British Army to serve in Iraq.

“I’m honoured to represent the Veterans’ Foundation and to help continue its fabulous work. Being a veteran myself, I understand many of the challenges facing those who have served, or are currently serving our country. If you see myself, or any of the team, do feel free to say hello and I’ll be happy to explain more about the Foundation and how it is helping to change lives,” - Ben Mills.


Committed to ethical fundraising

Our fundraising team is highly regulated and it is focused on helping to raise awareness, and funds, for those facing the challenges of mental and physical injuries, homelessness, and unemployment. There is also a need to support the children who have lost parents while serving, and a proportion of the money raised will be given to remembrance projects.

We understand that there are some people who don’t like being asked to talk about charitable work, or to donate to a project or cause, and our fundraisers are trained to respect those who would sooner not engage. At no stage does the team wish to pressure any individual and will endeavour to make members of the public feel comfortable in ending any engagement or conversation.

The Veterans’ Foundation is committed to the promotion of ethical fundraising and challenging the charitable sector to ensure best practice. To the best of our knowledge, the Veterans’ Foundation raises funds using highest professional standards and at the lowest possible prices available in Britain.  

If you would like to make a complaint about your experience you can do so by mailing


How to identify our Fundraisers

All of our fundraisers are identifiable by the clothes they wear and by the identity cards they carry. The Veterans’ Foundation logo will feature on their polo shirts, sweatshirts and coats and the branded lanyard will carry an ID card with full details of the charity and fundraising professionals.

We currently have a team of six professional fundraisers. Meet the team:


Ben Mills: “Being part of a team that is supporting British veterans means a great deal to me personally”.


Steve MacDonald: “The Veterans’ Foundation has become an important source of funding for armed forces charities but there is so much more work to be done.”


Drew Scaiffe: “The team is very proud of the British armed forces and raising funds to help veterans in need is a great way to say ‘thank you’ for your service.”


Joseph Coyston: “The Veterans’ Lottery supports veterans in need from all conflicts - it’s a great way to show you care… and you might just win the jackpot!”


Liam Roe: “A great benefit of the Veterans’ Lottery is the free Gourmet Society membership meaning you can save lots of money in local restaurants and pubs close to your home.”


Harry Wood: “It is important we remember, and support, those who have served our country. The Veterans’ Lottery is a great way to do that.”


Taylor Perkins: “With mental health problems and homelessness rising among the armed forces community, it is important we fund projects that can change lives for the better. By playing the Veterans’ Lottery you help make a difference.”


Where are The Veterans' Foundation Fundraisers Now?

Veterans' Foundation fundraisers are active. They are currently fundraising in Kent and the South East.